Finesse Public Relations provides strategic public relations, social media and marketing communications services to
business-to-business brands.

The virtual boutique agency was founded in 2003 by accredited industry veteran Cheryl V. Tessier, who has more than two
decades of varied public relations/communications experience and a proven track record of delivering results to large and
small clients in a broad range of industries. Specializing in the food and beverage ingredients sector, Finesse PR excels at
helping clients become the go-to experts in their industry, telling their unique story in a way that drives business goals and garner
positive exposure in the right places.

By partnering with Finesse PR, you’ll receive executive, hands-on advisement, direction and attention to your account on a
day-to-day basis. Finesse PR is comprised of a team of highly respected, experienced industry consultants with a variety of specialties. This network is customized to your individual business/project requirements and enables flexibility, adaptability and
turn-on-a-dime responsiveness. In addition, Finesse PR’s virtual structure delivers increased efficiency – meaning you get more results at reasonable rates.

Before founding Finesse PR in 2003, Cheryl worked at award-winning advertising/public relations and event marketing firms in
the greater Madison and Milwaukee, Wisconsin, areas, delivering counsel and expertise to businesses on a local, national and
global basis. 

Tessier_Cheryl_Final.jpg

Cheryl is accredited (APR) by the Universal Accreditation Board (UAB), holds a master of science degree in higher education administration and a bachelor of arts degree in communications, with an emphasis in public relations. She actively engages in continuing education to stay apprised of the evolving technological and social media landscape to help clients
discern the best tools and resources for their specific communications needs.

A longtime member of the Public Relations Society of America (PRSA) and Institute of Food Technology (IFT), Cheryl served on the Board of Directors of the PRSA - Madison Chapter and the University of Wisconsin’s – Whitewater Alumni Advisory Board. 

When not running Finesse PR, Cheryl enjoys spending time with family and, as an eternal Aquaphile, can be found paddle boarding and boating on Wisconsin’s beautiful lakes.

 
“I come from a marketing background and have quite a bit of experience with a variety of major PR agencies. Cheryl has been the best Public Relations Specialist I have ever had the pleasure of working with. If you are looking for results, vision and exceptional integrity look no further than Cheryl Tessier. She is fantastic and we highly recommend her.”
— Thom King, President & CEO, Steviva Brands
“As a marketing professional in the food and beverage industry I have worked with Cheryl for the past 3 years. She is an amazing business leader who patiently taught me the rules and etiquette of the PR world. Her passion for PR is infectious. I truly believe I am stronger marketing professional because of all she has taught me. Not only is Cheryl connected to the right people but she is also an excellent writer, proof reader and strategic planner. I hope I have the opportunity to work with Cheryl again in the future because she truly is one-of-a-kind. ”
— Teresa Olah, (former) Marketing Director, Sensient Flavors North America
“Cheryl runs rings around nearly every PR/Marketing person in the business. One of the most frustrating things for an editor is not being responded to. The second-most, being responded to days after making contact. The third, being responded to ineptly, incorrectly or incompetently. Time was, 99 out of 100 PR people would commit at least one of these infractions. The past six months have seen a sharp decline in service PR agents are giving their clients, to where most are hitting all three failure points. 
While her cohorts are devolving into chaos, Cheryl is seizing the day and serving her clients with rare professionalism. She’s an asset to anyone, but all the more to editors who always are on deadline.”
— David Feder, RD, Executive Editor-Technical, Prepared Foods Network/NutraSolutions.com; Founder, S/F/B Communications Group
“As an editor and writer, I have been able to rely upon Cheryl, who handled two clients from whom I desperately needed expert commentary. She is so reliable and I am grateful for all her professional assistance I needed to write a great article. Hire her!”
— Lisa Schofield, Owner, WorDesigns and Writing and Editing Consultant
“I started writing for food- and nutrition-industry trade publications right out of college—
and boy was I green: had no real contacts in the biz, didn’t know how to
“work the phones” and was just generally a little clueless.

But I was lucky enough to have an editor who directed me to Cheryl for intel
on a feature I was reporting, and when I reached out, all those hurdles—being green;
not having a packed Rolodex—dropped away. That’s because although Cheryl
and her stable of industry experts didn’t actually write my article for me, they did deliver
just the sort of relevant, candid and informed insights I needed to give my audience something worth reading.

That was more than 20 years ago, and I still regularly buzz Cheryl when I’m working assignments. Not only does she have the savvy to know her way around a trending topic, herself; she continues to curate the kind of client roster whose commentary and frontline knowledge of ingredient innovation quite simply give me something to write about.

And best of all, I can both trust and depend on Cheryl. Her ethics and transparency are unimpeachable, and she never fails to understand what I need or to get it in my inbox by deadline. That helps me, my readers and her clients. Cheryl makes us all look good.
”
— Kimberly Decker, Contributing Editor