About Finesse PR | Experts in Food Industry Public Relations

About

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What We Do

Finesse Public Relations provides strategic public relations, social media and marketing communications services to business-to-business brands. Specializing in the food and beverage processing sector, Finesse PR excels at helping clients become the go-to experts in their industry by telling their unique stories in a way that drives business goals and garners positive exposure in the right places. With more than 20 years of experience in the industry, Finesse PR brings intimate knowledge to the unique challenges and opportunities in the field, allowing for strategic solutions, trusted connections and streamlined results.

When We Got Our Start

Founded in 2003 by accredited industry veteran Cheryl V. Tessier, APR, Finesse PR has grown from a sole proprietorship into a dynamic agency with a dedicated team of experienced professionals and a proven track record of delivering results.

Our team brings a diverse range of specialties, which allows us to tailor strategies to each client’s unique business and project needs while ensuring flexibility, adaptability and responsiveness. By partnering with us, clients receive executive-level, hands-on advisement, strategic collaboration and dedicated attention to their accounts every day.

Our Global Reach

Finesse PR’s global perspective has informed our successful services to clients across North America and the European Union. Our experience navigating the different media landscapes, regulatory environments and business cultures of these regions ensures that our clients receive tailored, impactful communication strategies that resonate with their target audiences.

CHERYL V. TESSIER, APR
Founder, Finesse PR

Cheryl founded Finesse PR in 2003, after working with top advertising, public relations and event marketing firms in Madison and Milwaukee, Wisconsin. She has provided strategic counsel to businesses at local, national and global levels.

An accredited public relations professional through the Universal Accreditation Board (UAB), Cheryl is also a graduate of the Goldman Sachs 10,000 Small Businesses program. She holds a master of science degree and a bachelor of arts degree in communications with an emphasis in public relations. Committed to staying ahead of industry trends, she actively pursues continuing education in emerging technologies and social media strategy.

A longtime member of the Public Relations Society of America (PRSA) and the Institute of Food Technology (IFT), Cheryl has served on the PRSA-Madison Chapter Board of Directors and the University of Wisconsin–Whitewater Alumni Advisory Board.

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