“I started writing for food- and nutrition-industry trade publications right out of college—and boy, was I green: had no real contacts in the biz, didn’t know how to “work the phones” and was just generally a little clueless.

But I was lucky enough to have an editor who directed me to Cheryl for intel on a feature I was reporting, and when I reached out, all those hurdles—being green; not having a packed Rolodex—dropped away. That’s because although Cheryl and her stable of industry experts didn’t actually write my article for me, they did deliver just the sort of relevant, candid and informed insights I needed to give my audience something worth reading.

That was more than 20 years ago, and I still regularly buzz Cheryl when I’m working assignments. Not only does she have the savvy to know her way around a trending topic herself, she continues to curate the kind of client roster whose commentary and frontline knowledge of ingredient innovation quite simply give me something to write about.

And best of all, I can both trust and depend on Cheryl. Her ethics and transparency are unimpeachable, and she never fails to understand what I need or to get it in my inbox by deadline. That helps me, my readers and her clients. Cheryl makes us all look good.”