The Business Driver Solution

Our proprietary Business Driver Solution is specially designed to drive more sales opportunities by reaching and communicating
with your ideal customers through targeted industry media. We use our proprietary Front-and-Center process to expand your credibility, grow your visibility and attract more business opportunities. The program will help you stand out and build opportunities to drive your business. Benefits for doing this work include:

• Becoming the No.1 trusted brand in the food and beverage ingredients industry by getting positive exposure in the right places.

• Positioning yourself as the go-to expert in the industry and solidifying your brand as the first choice for your customers.

• Telling your unique story in a way that attracts customers and drives your business goals.

• Getting professional guidance from industry-specific PR experts so that you’re seen everywhere that matters.

Bottom line, we’re going to help you stand out and build relationships so that you grow your business.

Gone are the days when corporations had one-way communication with their audiences. Now public relations is about building relationships and talking with customers. Finesse PR excels at just that.

We believe our clients can be memorable without sacrificing their ethics or the public’s trust and respect. We help make that happen by providing counsel and collaborating with you to:

• Identify and capitalize on emerging opportunities to communicate with your target audience

• Pinpoint your message, strategy and call to action

• Support your business objectives and organizational goals to get you to the next level

• Tell your unique story

• Advance your cause

• Generate goodwill

A Holistic Approach

Social media is a necessity in today’s world, in addition to the need for traditional communications and public relations. Finesse PR offers a variety of service capabilities and tools, including:

Most importantly, we will help you navigate and optimize the many tools available to best achieve your goals.

Capabilities Statement

Please complete this form before downloading the pdf file below.

A Nationwide Network of Public Relations & Marketing Communications Professionals

Finesse Public Relations is a charter member of Unified Strategies Public Relations™ network, a nationwide network of Public Relations and Marketing communications professionals.

USPR was born out of a strong desire to provide clients with cost-effective solutions for all their communications needs, and is dedicated to providing clients with the best possible Public Relations services in every major market throughout North America. 

USPR is grounded in integrity – the very cornerstone of our existence. With more than 50 years combined service in Public Relations, founders Susan Hamburg and Bob Schiers have a track record of award-winning excellence that is second to none.  Whether it’s counseling the CEO of a major corporation or working with frontline retail clerks, Bob and Susan take the same approach in providing honest, workable public relations solutions to organizations of every size. 

No long-term contracts. No vetting agencies in multiple markets. No multiple agency invoicing. No hassles; just great service and outstanding results.

Each member is an independent agency that works closely with fellow agencies to provide local expertise and nationwide coverage for all your public relations needs.

Member agencies of USPR, a women-owned business, represent some of the most talented, creative and progressive Public Relations firms in the nation. Whether you need support for a local initiative or a nationwide opportunity, USPR provides you with turnkey PR solutions for all your needs. Do you have a single store grand opening? We’ve got you covered. Rebranding an entire regional or national store chain? We’ve got you covered. Need help launching a new product or service in one market or throughout North America? We’ve got you covered. 

At less than half the cost of most national Public Relations firms, USPR provides your business with flexibility; local, regional, national and international expertise; and senior-level counsel for virtually all of our services.

Make the most of your communication dollars by connecting with USPR – the PR network built on integrity, trust and results.

Learn more about Unified Strategies Public Relations Network at www.usprnetwork.com.

Work with us!

Are you an organized, self-directed, strategic PR/communications consultant with 5 or more years of experience looking for remote, contract work opportunities? Let’s talk!

Responsibilities/Requirements:

Collaborate with FPR’s team of PR pros on the following activities:

• Media relations (ed cal audits, pitching, interview coordination, relationship building)

• Content development (pitches, blogs, news releases, articles, social media posts)

• Day-to-day interactions with clients (via Teams, GoogleMeet or Zoom, and Slack, email)

• Strategy, planning and opportunity mining

• Media list development and maintenance

• Tracking KPIs, coverage reports (via Agility, Cision, CoverageBooks)

The Ideal Candidate Will Have:

• Demonstrated excellent written & verbal communication skills

• Ability to run PR campaigns that deliver measurable results and meet client objectives

• Experience managing multiple clients and projects simultaneously and to expertly set client expectations

• Ability to understand sometimes complex technical ingredients and brainstorm opportunities for coverage

• Willingness to follow industry trends and act quickly to pursue editorial opportunities

• Strong organizational and administration (including proofing) skills along with attention to detail and a strong work ethic

• Ability and interest in building relationships with team members and clients virtually to create a productive, collaborative work culture

• Ability to handle multiple priorities and meet deadlines

• Ability to work on projects and initiatives for lengths of time without supervision from own office environment

• Interest in working in the B2B food ingredients industry (ingredients industry experience ideal but not necessary)

• Proven track record with B2B PR

• An understanding of how public relations supports clients’ overarching strategic goals

• Knowledge of standard software tools including Word, PowerPoint, Google. Familiarity with Agility, Asana, Basecamp, Trello a plus

• Digital marketing, SEO and website experience ideal but not necessary

• 5 or more years of PR experience at an agency or in B2B corporate PR

• A bachelor’s degree in journalism, public relations, communications, marketing or related discipline

Schedule:

Flexible M-F, business hours (minimum 5-10 hours/week with opportunity for additional hours). 

Compensation:

Billing rate dependent on experience.

Interested?

Submit a resume, writing/PR placement samples and your hourly rate to:

ctessier@finessepr.net